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Retail distribution enables you to ship inventory from Jetpack fulfillment centers directly to large retailers like Target, Walmart, and other big box partners. These retailers then fulfill orders for their end customers or stock the inventory in physical storefronts, expanding your reach while Jetpack handles the complex compliance and logistics requirements.
Retail distribution is a specialized B2B fulfillment model where inventory flows from a third-party logistics provider (3PL) to large retailers rather than directly to end consumers. This approach allows you to leverage retail partnerships while Jetpack manages the operational complexities of retailer-specific compliance standards, specialized labeling, and documentation requirements.

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Retail Distribution Overview

In a retail distribution model, Jetpack receives orders to ship your products to retailer warehouses. After receiving your inventory, retailers can use it in two primary ways:
  1. E-commerce fulfillment - The retailer fulfills orders placed on their website (e.g., Target.com, Walmart.com)
  2. Physical store stocking - The retailer distributes inventory to brick-and-mortar locations for in-store purchase
Example: Jetpack might receive an order to ship your products to a Target warehouse. Target could then use that inventory to fulfill orders on Target.com or place it in physical Target storefronts for customer purchase. Retail distribution workflow showing order flow from retailer to merchant to Jetpack fulfillment center, then freight to retail distribution center and retail sales channels

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Current Availability and Limitations

B2B retail distribution is currently available only for Jetpack’s fulfillment centers in the United States for domestic B2B orders.
Jetpack cannot process returns for retail distribution orders. Returns must be handled directly by the retailer or shipped back to you for processing.

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How Jetpack Supports Retail Distribution

Jetpack provides several integrated solutions to streamline your retail distribution operations:

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Understanding GS1 Labels for Retail Distribution

GS1 labels (also called GS128 labels) identify each shipping container—whether a box or pallet—within a retail distribution shipment. These labels are essential for retailer compliance and tracking. GS1 Label Requirements: Example GS1 label showing serial shipping container code (SSCC) barcode with highlighted callout indicating the unique SSCC identifier For more information about EDI integration and automated order workflows, see Integrating Your Store.

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Getting Started with Retail Distribution

Retail distribution is exclusively available to merchants who meet certain eligibility criteria. This specialized service requires additional setup and configuration to ensure compliance with retailer-specific requirements. To learn more about retail distribution:
  1. Pricing and Enablement: Contact your Jetpack Care Manager to discuss pricing, eligibility requirements, and the enablement process.
  2. Approved Retailers: Review the list of approved retailers that Jetpack currently supports.
  3. Dropshipping: If you’re interested in retail dropshipping arrangements, see Retail Dropshipping for details.

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Let’s Dive Deeper

Our Approach to B2B

Back to the main B2B fulfillment guide

Retail Dropshipping

Fulfill dropship orders for retail partners

Approved Retailers

View supported retail partnerships

Creating Manual B2B Orders

Create wholesale and B2B orders in the dashboard

Integrating Your Store

Set up EDI and other integrations

B2B Turnaround Times

Review SLAs for B2B and retail orders
Jetpack

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Questions? Contact Jetpack Care.

If you have questions about retail distribution eligibility, retailer compliance requirements, or GS1 labeling, contact Jetpack Care for assistance. Our team is here to help via Slack, phone, or email!